# PubMatic

Type: Company (PUBM)

Source: AI Intelligence Brief — https://getaibrief.com/entity/pubmatic
Canonical HTML page: https://getaibrief.com/entity/pubmatic

## Recent coverage (1 stories)

### Butler/Till and Pubmatic Test Agentic AI to Slash Media Supply Chain Costs
2026-03-17 04:42:26 · Sentiment: Positive · Impact: 6/10 · Sources: 2

Independent agency Butler/Till and supply-side platform Pubmatic have successfully completed initial tests of agentic media buying, demonstrating significant reductions in both media and supply chain costs. The shift from rules-based programmatic to autonomous, goal-oriented AI agents marks a pivotal evolution in digital advertising efficiency.
Full story: https://getaibrief.com/story/butler-till-pubmatic-agentic-media-buying-results

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