# Ian Maxwell

Type: Person

Source: AI Intelligence Brief — https://getaibrief.com/entity/ian-maxwell
Canonical HTML page: https://getaibrief.com/entity/ian-maxwell

## Recent coverage (1 stories)

### Cannes AI Reality Check: 3x Productivity, Not 10x, and the Token Bill Is Due
2026-06-23 05:33:27 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

The hero narrative at Cannes Lions centers on agentic AI transformation, but AI practitioners reveal a harsh truth: unmanaged AI is astronomically expensive, and token costs are rising. The conversation is shifting from what AI can do to what it costs to make it work.
Full story: https://getaibrief.com/story/ai-cannes-cost-token-bill

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