Cannes Lions

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Last mentioned: 11h ago

Stories mentioning Cannes Lions 1

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Agentic AI's ROI problem: Publishers at Cannes demand proof, not hype

At Cannes Lions 2026, the AI conversation pivots from experimentation to hard ROI, as publishers scrutinize whether agentic media buying and AI-powered search can genuinely improve discoverability and revenue. The tech industry must now demonstrate that agentic systems reduce friction rather than adding another layer of fees.

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About Cannes Lions coverage

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